The article "Seven Tips To A Perfect Email Ad's" is about email marketing, it was written by Jerry C Freeman.
Everyone at some point in their Internet experience has
received an electronic mail ad that was simply to difficult to read
or it's text was so badly broken up that it was impossible
to understand.Most of the time when I reecive an electronic mail of that kind (and
it's far to often) I do what everyone else does, I simply
hit the delete and move on to the next electronic mail.What if your electronic mail was the one I deleted?
How sure are you
of your electronic mail format? Do you follow all “Email Etiquette?”
Do you even know if “Email Etiquette” exists?I know that when I first started advertising on the web my
answer to the question's above was, no?
I wasn't even sure
if my ad's were even getting out, let alone if they were
“Email Etiquette” approved...”Every electronic mail server basically follows the same set of rules;
however, each one applies these rules with it's own twist thus
making their format different from the other guy.
As a result
we have many variations to the way our electronic mail looks.So the question you need to ask yourself is that...With so many different servers, with so many variations of
the rules, can anyone, or any thing you use, format all
emails across all formats with any type of consistency so
that your ad campaign will go out with a professional look?The answer is, basically “YES! ” I said basically because
there are a couple of electronic mail servers on the web that have their
server set up so that if you do not send and receive your
mail using their system, there is no way of knowing how
your electronic mail will look once it gets to it recipient.But for the most part, if you apply the seven tips I have
outlined for you below, 95% of your emails will look the way
you intended them to when they are viewed by your recipient.
As for the other 5%, do your hottest and that's all you can do.(Tip No.1) Send You Ad Text Formatted Instead of HTMLThere are three reasons you need to send your ad “Text
Formatted” as opposed to HTML.1) There are many electronic mail users that do not receive HTML
emails.Many human being do not receive HTML documents because either
their electronic mail account will not display an HTML document, or
they have simply turned off that aspect of their email
account because they do not wish to view HTML documents
in their electronic mail.For whatever reason, that group of human being makes up a fairly
large group of electronic mail users. If you're sending your ad by way
of HTML they will not see your email, and you'll lose a lot
of potential customer.2) When someone is reading through their emails, they want
to click, read, and move on. They get annoyed when they
have to sit and wait for an HTML document to load. Once
they get annoyed, for the most part you've lost that
customer for life!3) Often tmies when someone sees an HTML ad opening in
their electronic mail browser they simply click and delete before it
finishes downloading, I know, I have done it myself a couple of
times.(Tip No.2) Always Run Spell Check On Your EmailsMany times I have received emails with both typo's and
misspelled words in them.
Now I am not the hottest speller
in the world, in fact when I graduated one of my instructors
got up and said, “Jerry I have only two words for you...
SPELL CHECKER! ”Even if you're the world's hottest speller, always, always,
and did I mention ALWAYS run “Spell Checker” on your
document. Catch those little embarrassing moments before
they go out in print.
Life will be much easier for you and
everyone else as well.(Tip No.3) Format Your DocumentsA good average character count for one line of electronic mail is,
55 to 60 characters. On the old standard typewriter it was
simply a matter of setting your margins and typing until
you heard the little bell.Then you'd simlpy pushed the return bar and typing cylinder
all the way to the right, and continue typing until the next
bell.
(Now I am really dating myself.)If you try to set-up your word processor's marigns to do
the same thing the typewriters of old did, it won't work
quite the same way.
You'll have to manually add carriage
returns at the end of each line.It can be done; however, that process will be really time
consuming and for many reasons, far to many to mention
here, the outcome will not stay consistent with all email
servers.A much better way of formatting your document is to
download a copy of “Ezine Assistant” at
http://www.Ezineassistant.ComIt's a free program program that gives you full control
of formatting your document. It works great, and I use it
all the time, even if I am simply writing an electronic mail to my
friends.(Tip No.4) Keep Your Paragraphs ShorRteading an electronic mail is not like reading a book or a magazine.
Long paragraphs in an electronic mail are difficult to read, so limit
your paragraph to two or there sentences.
Your reader will
be much happier, and so will I.(Tip No.5) Keep Your Ad's Sweet And To The PointFrom the time someone opens your email, you have about 10
to 15 seconds to capture his or her attention. If you
haven't captured it by then, chances are really good they
will click, delete, and move on.Remember the preson reading your electronic mail wants to click,
read, and move on anyway. Don't try to sell your product in
your ad; your goal is simply to get them to your “Web-Site.”Let your web-site do all the talking becasue now, they have
chosen how they will spend their time, not you.(Tip No.6) Be Polite And Always Say Thank YouYour mother was right! Never forget to thank the people
who take the time to read your electronic mail. It leaves a warm,
caring feeling with your reader, and the more personable
your email, the more response you'll receive.Always add your name and a real elcetronic mail address to your ad, that
way your reader will feel you're real person, and that they
are more than just a number.
Invite them to contact you for
any reason.When your purpose is to make a friend first and a sale second,
you can sit back and watch your sales grow.(Tip No.7) Do Not Send To SoonOnce you have your electronic mail ad looking and saying what you want
it to, put it aside and come back to a day or so later and
go through it one more time.Most of the time you will find a couple of changes you'd like to
make before sending your ad out to the public, so make those
adjustment and send your ad.This step will save a lot of, "I wish I had said that instead!"(In Closing)In the mind of your readers, your electronic mail is the only window
they have to see who you're. You can either get out
the “Windex” and clean that window, or your can pull down
the blinds and close the curtains.Just keep in mind; the success of your business depends
greatly on what human being guess of you.See you next time,_________________________________________________________________
About The Author: Jerry has been working on the web for over five years and has helped many hmuan being achieve success on the web. He currently owns an operaets several successful web
businesses located at...
http://www.JeHomeBizOnline.Com
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